Offer a discount for cash and legally offset up
to 100% of your payment processing fees.
What is Dual Pricing & How Does It Work?
Dual pricing is a legal and transparent method to offer a discount to customers who pay with cash, while showing a separate price for credit/debit card payments. It helps offset the high costs of payment processing.
How to Stay Compliant:
All Prices MUST
Show Cash & Card
Devices Display Both
Cash & Card Price
Receipts Show Price
Paid - Cash or Card
Implementing Dual Pricing
Simple Changes, Big Savings
Implementing a dual pricing program is easier than you think—and the long-term benefits are well worth the setup. With just a few updates to your store’s daily operations, you can protect your profits and offer more transparency to your customers.
1 System Integration
Your current payment terminal may need to be updated or replaced to work with dual pricing software like goEBT’s platform.
2 Clear Price Displays
3 Staff Training
Team members should be trained to confidently explain the dual pricing model to customers and address any questions.
Why Retailers Choose goEBT for Dual Pricing
goEBT’s Dual Pricing platform lets you offer a discount to cash-paying customers while reducing up to 100% of your card processing fees. It’s a smarter way to accept payments—without sacrificing flexibility. With our all-in-one smart terminal, you can process major credit cards, mobile payments, and EBT—all from one device.
Stop Overpaying for
Card Processing!
Trusted by More Than 25,000 Merchants
Don't just take our word for it...
The processing savings our size business could achieve with CDE couldn't be ignored.
...thanks for the amazing services I've recommended you guys to a lot of people. Thanks you once again goEBT for [the] fairest and most economical service for EBT processing.
I already referred goEBT to my colleague!
I choose this company because I believed that the flat rate was the safest route for my small business.
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